Saturday, February 24, 2007

Coke & Movies...

Route truck of Coke is showcasing the blockbuster film "Dhoom-II", cross promotions are the best way when the movie promotes the brand and the softdrink carries the cast arond...

1 comments:

Lisi Sat Feb 24, 09:12:00 AM GMT+5:30  

it's true everywhere now...basically the sponsors pay and the movies get free exposure...this photo also reminds me of a case study I read about the long and difficult road of Coke building its market in India...