India is indeed a nation of shop-keepers. We are a nation of the small retailer. 98 per cent of all our businesses are small-retail controlled, despite the emergence of the super-market and other forms of aggregated trade having been around for the last 15 years.
Diversity of the shopping experience in India is one of its joys. The small shop in many ways is run by the small entrepreneur. Run in a small manner of thinking and a small manner of management. And small remains beautiful. Small remains personalised!